They’re Always After Me Lucky Charms!
6 Sep
Pink Hearts, Orange Stars, Yellow Moons, Green Clovers, Blue Diamonds, and Purple Horseshoes!
Yes… another instalment to my cereal mascots in flesh.
This is Lucky the Leprechaun – also known as Sir Charms, and originally called L.C. Leprechaun.
He makes for an excellent tattoo.
Especially if your Irish.
This particular tattoo client was not only Irish… He is a bright red hair and white freckled skin type Irish.
Yep… Nobody better to sport a Lucky The Leprechaun tattoo.

Lucky the Leprechaun was created in 1963 by an advertising company employed by General Mills.
The Idea was to market the new cereal around the idea of charm bracelets.
Originally Lucky charms didn’t have a sugar coating, but people didn’t dig it so they added the sugar coating to up sales.
It worked.
Americans love their sugar!
Lucky Charms is basically just toasted oat-based pieces with a sugar coating and multi-colored marshmallow bits (called marbits) in various shapes.
At first Lucky Charms cereal contained marshmallows in the shapes of pink hearts, yellow moons, orange stars, and green clovers.
Blue diamonds, purple horseshoes, red balloons, pots of gold, leprechaun hats , and shooting stars all came later.
General Mills likes to switch the marbits up pretty often and uses some limited time marbits offers to keep interest (and sales) strong with children.
The funniest one to me was the green pine tree-shaped marshmallows. WTF?
When we think of Lucky charms what goes though our heads?
- They’re Magically Delicious!
- They’re Always After Me Lucky Charms!
- Pink Hearts, Orange Stars, Yellow Moons, Green Clovers, Blue Diamonds, and Purple Horseshoes!
Those are the tag lines I remember most.
Yep, fun stuff.
As a kid I liked Lucky Charms a lot.
As an adult I find the marshmallow content a bit to high, but still sometimes get a craving.
As a tattooist I enjoyed tattooing a Lucky the Leprechaun on some very stereotypical Irish skin.



















